Tara Walpert Levy/April 2020/Research & Data,Thought Leadership considered baking my own bread the other day. Seriously. And I’ve bought over a dozen DIY projects. I even completed a few. For anyone who knows me, these are sure signs of everyone’s new favourite phrase: unprecedented times. And I’m not alone. No doubt many of you now […]
Joshua Spanier VP of Global Media at Google To say it’s a unique time in the world is an understatement. As we all collectively grapple with what this global pandemic means for us — as humans first, but also as professionals — there are often more questions than answers. There is no playbook for times […]
Source: MarketingTech Now that the end of the year is in sight, many marketers will look back and review the flurry of activity that was 2018. GDPR. Fighting for budget. New platforms. Avoiding potential crises. Metrics. More metrics. It’s been a busy year – and for that reason, it’s arguably forgivable that the majority of digital marketers today are still breaking the very first rule of marketing: build the brand. Digital […]
Source: Marketing Land Users will now be able find products via a business profile or video and save to a shopping collection. Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform. Instagram’s new shopping collection feature. Instagram users will now have a […]
Source: Digital Marketing Institute According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow […]
Source: MarketingTech The rise of online communities, peer review sites and social media has forever changed the impact of the customer voice. Customer feedback has evolved from something owned and managed by customer service teams to a force that influences every department across an organisation: product, HR, finance, IT, and marketing. Marketing agencies are experiencing […]
Source: MarketingTech The workforce as we know it is changing and companies must be ready to adapt to fast change as we become ever more tech-centric. However, despite the digital noise there is one element that will always remain a constant requirement for success; delivering an excellent customer experience (CX) and maintaining a well-received brand image. […]
Source: Forbes.com Determining pricing structure is often one of the most difficult tasks for a service-based business. Product-based businesses can easily quantify the cost of making, storing, displaying and shipping goods, but the intangible nature of creative agency work often means that campaign metrics determine your firm’s value and worth to a client. There are […]