Determining pricing structure is often one of the most difficult tasks for a service-based business. Product-based businesses can easily quantify the cost of making, storing, displaying and shipping goods, but the intangible nature of creative agency work often means that campaign metrics determine your firm’s value and worth to a client.
There are several different viable billing methods, including hourly rates, retainer fees and results-based payments. But which makes the most sense in the current industry landscape? We asked members of the Forbes Agency Council what they think is the most logical payment model for modern agencies. Their best answers are below.